MS04-Market Research Mastery

Market Research Mastery for Startup Founders

Entering the market with a new startup is akin to navigating uncharted waters — success significantly depends on understanding the currents and climates of the industry. “Market Research Mastery for Startup Founders,” a course offered at Gravity Academy, champions the importance of informed entrepreneurship. Under the tutelage of the accomplished Ir Prof Alan Lam, this course is meticulously designed to equip startup founders with the analytical skills and tools necessary to conduct effective market research, a vital component in the crafting of a successful business strategy.

Course Overview

“Market Research Mastery for Startup Founders” is a comprehensive program that immerses startup founders in the essential techniques and methodologies of market research. The course is structured to help founders gain a profound understanding of their target markets, identify key customer segments, and make data-driven decisions that can enhance their competitive edge.

The Curriculum

The course provides an in-depth look at the various facets of market research:

1. Introduction to Market Research
2. Setting Research Objectives
3. Desk Research: Utilizing Existing Information
4. Designing a Research Plan
5. Qualitative Research Methods
6. Quantitative Research Methods
7. Data Collection Techniques
8. Data Analysis and Interpretation
9. Understanding Market Segmentation
10. Competitive Analysis
11. Reporting and Presenting Research Findings
12. Making Informed Decisions Based on Research

The Instructor: Ir Prof Alan Lam

Ir Prof Alan Lam is renowned for his entrepreneurial acumen and his dedication to imparting knowledge to the next generation of startup founders. With a career emblematic of success in both business and academia, Prof. Lam brings a wealth of experience to the classroom. His pragmatic teaching approach is infused with real-world examples and case studies, ensuring that participants not only learn the theories but also understand their practical applications.

Why Choose This Course

In a world where markets are constantly evolving, the ability to conduct thorough and effective market research is an invaluable skill for any startup founder. This course is tailored for those who wish to:

– Develop a deep understanding of their target market.

– Make informed decisions based on robust data.

– Minimize risks associated with product launches and business expansion.

– Create a strong foundation for a sustainable and successful business.

By participating in “Market Research Mastery for Startup Founders,” you will be empowered to steer your startup with confidence, backed by data and insights. This course is more than a learning experience; it’s an essential step in building a knowledge-driven, customer-centric foundation for your startup.

Join us at Gravity Academy for this transformative course led by Ir Prof Alan Lam, and turn your startup vision into a market-informed reality. With the expertise gained from “Market Research Mastery,” you’ll be well-equipped to position your startup for success in today’s competitive business environment.