EE04-Sales and Business Development

In the competitive landscape of business, mastering sales and business development is crucial for sustained growth and success. The “Sales and Business Development” course, led by Ir Prof Alan Lam at Gravity Academy, addresses the core strategies and skills necessary to excel in these areas, particularly within the context of startups and growing businesses.

Course Overview

This comprehensive course is tailored for sales professionals, business development managers, and entrepreneurs who aim to expand their practical knowledge and drive their businesses forward. Participants will gain insights into organizing and managing sales operations, developing strategic partnerships, and effectively engaging with clients and customers.

The Curriculum

The curriculum is designed to cover essential aspects of sales and business development through ten detailed modules:

1. Fundamentals of Sales Management: Introduction to the basic principles of sales management, including setting sales targets and performance metrics.
2. Building and Training a Sales Team: Strategies for assembling a high-performing sales team and methods for effective training and motivation.
3. Sales Funnel and Pipeline Management: Techniques for managing the sales funnel and pipeline to maximize efficiency and conversion rates.
4. Pricing Strategies: Exploration of various pricing models and strategies to optimize profitability while remaining competitive.
5. Negotiation Techniques: Skills and tactics for successful negotiation, crucial for closing deals and maintaining business relationships.
6. Key Account Management: Best practices for managing key accounts to enhance customer satisfaction and increase revenue.
7. Strategic Partnerships and Alliances: How to identify and develop strategic partnerships that can lead to new business opportunities and expanded market reach.
8. Networking and Community Building: Techniques for effective networking and building communities that can support and drive business growth.
9. Case Studies: Successful Startup Business Development: Analysis of successful business development strategies implemented by startups.
10. Innovative Sales Pitch: Crafting and delivering compelling sales pitches that capture interest and close deals.

The Instructor

Ir Prof Alan Lam is a seasoned expert in marketing, sales, and business development with a proven track record in both academic teaching and real-world business consulting. His experience spans various industries, providing course participants with a broad perspective on sales and business development challenges and solutions.

Why Choose This Course

Opting for this course provides invaluable benefits, as participants will:

• Develop a robust understanding of sales management and business development tailored to the needs of growing businesses.
• Learn practical skills that can be immediately applied to enhance their sales strategies and business development efforts.
• Gain insights from real-world case studies that illustrate successful strategies and common pitfalls.

What Will Obtain

Participants will receive:

• A certificate of completion from Gravity Academy, signifying their expertise in sales and business development.
• Enhanced skills in managing sales teams, developing business strategies, and executing effective sales plans.
• The ability to innovate and adapt sales pitches and strategies to meet the evolving demands of the market.

Suitable Candidate

This course is ideal for:

• Sales managers and business development professionals looking to enhance their skill sets and drive their teams to success.
• Entrepreneurs and startup founders seeking to develop their sales and business development capabilities.
• Anyone involved in the sales or growth sectors of a business who wishes to contribute more effectively to their organization’s objectives.