1.1.     Introduction

The “Sales and Marketing Mastery for Corporate Management” course is expertly led by Ir Prof Alan Lam at Gravity Academy. This course aims to empower senior managers and corporate teams with advanced sales and marketing strategies, equipping them with the skills to enhance business growth through effective marketing and sales optimization.

1.2.     Course Outline

1. Sales and Marketing Fundamentals
2. Developing a Sales Strategy
3. Integrated Marketing Communications
4. Consumer Behavior Analysis
5. Digital Marketing and Social Media Strategies
6. Sales Techniques and Closing Strategies
7. Customer Relationship Management (CRM)
8. Pricing and Sales Promotions
9. Data-Driven Marketing Decisions
10. Performance Metrics in Sales and Marketing
11. Sales Team Management
12. Innovative Marketing Campaigns Case Studies

1.3.     Course Overview

This course covers advanced principles in sales and marketing, vital for driving business growth and achieving competitive advantage. Through a combination of lectures, interactive workshops, and case studies, participants will explore contemporary sales techniques, integrated marketing strategies, and customer relationship management.

1.4.     The Curriculum

• Sales and Marketing Fundamentals: An in-depth introduction to the core concepts of sales and marketing, including market segmentation, targeting, and positioning.
• Developing a Sales Strategy: Techniques for creating comprehensive sales plans that align with business goals and market demands.
• Integrated Marketing Communications: Strategies for delivering cohesive marketing messages across various channels ensuring brand consistency.
• Consumer Behavior Analysis: Understanding the psychological and sociological factors that influence consumer choices.
• Digital Marketing and Social Media Strategies: Leveraging digital channels and social media platforms to reach and engage target audiences effectively.
• Sales Techniques and Closing Strategies: Advanced selling techniques, including the art of negotiation and close-out strategies that boost sales performance.
• Customer Relationship Management (CRM): Enhancing customer satisfaction and loyalty through effective CRM practices and tools.
• Pricing and Sales Promotions: Developing pricing strategies and promotional offers that maximize profit while attracting and retaining customers.
• Data-Driven Marketing Decisions: Utilizing data analytics to inform and refine marketing strategies for better results.
• Performance Metrics in Sales and Marketing: Measuring the effectiveness of sales and marketing activities using key performance indicators.
• Sales Team Management: Building and managing high-performing sales teams, including training, motivation, and performance evaluation.
• Innovative Marketing Campaigns Case Studies: Analysis of successful and innovative marketing campaigns, learning from real-world examples.

1.5.     The Instructor

Ir Prof Alan Lam, a seasoned expert in corporate management and business innovation, brings a wealth of knowledge and industry experience to this course. His professional insights and academic rigor ensure a comprehensive learning experience for participants.

1.6.     Why Choose This Course

• In-Depth Exploration: Comprehensive coverage of advanced sales and marketing topics.
• Interactive Sessions: Engaging lectures, workshops, and collaborative discussions.
• Real-World Insights: Analysis of successful case studies and best practices.
• Networking Opportunities: Connect with peers and industry professionals, expanding your professional network.

1.7.     What Will You Obtain

• Deep Understanding: Gain a thorough understanding of advanced sales and marketing theories and practices.
• Actionable Skills: Develop the ability to create and implement effective sales and marketing strategies.
• Professional Growth: Boost your career with enhanced skills in sales and marketing management.
• Valuable Network: Establish connections with fellow professionals and industry experts.

1.8.     Suitable Candidates

This course is ideal for senior managers, corporate teams, executives in strategic planning, marketing professionals, department heads, and project managers looking to elevate their expertise in sales and marketing.