1.1.     Introduction

• Skill: Mastering advanced business development strategies
• Led by: Ir Prof Alan Lam at Gravity Academy
• Aim: Empower senior managers and corporate teams with comprehensive skills to drive business growth and expansion

1.2.     Course Outline

1. Business Development Fundamentals
2. Identifying Growth Opportunities
3. Market Entry Strategies
4. Partnership and Alliance Management
5. Developing a Business Development Plan
6. Strategic Sales Management
7. Networking and Relationship Building
8. Developing Value Propositions
9. Market Expansion Strategies
10. Performance Metrics and KPIs
11. International Business Development
12. Future Trends in Business Development

1.3.     Course Overview

This course is designed to enhance the capabilities of senior management teams in advanced business development. It covers crucial aspects of identifying growth opportunities, developing entry strategies, managing partnerships, and expanding market reach. Led by Ir Prof Alan Lam, the course incorporates a mix of lectures, interactive workshops, and real-world case studies to provide actionable insights and practical tools.

1.4.     The Curriculum

• Business Development Fundamentals: Understand the core principles and best practices in business development.
• Identifying Growth Opportunities: Techniques to spot and analyze potential growth areas.
• Market Entry Strategies: Detailed exploration of different market entry methods to ensure successful penetration.
• Partnership and Alliance Management: Strategies for forming and managing effective business partnerships and alliances.
• Developing a Business Development Plan: Step-by-step guidance on creating a robust business development plan.
• Strategic Sales Management: Insights into structuring and managing an effective sales strategy.
• Networking and Relationship Building: Methods to build and maintain a strong professional network.
• Developing Value Propositions: Crafting compelling value propositions to attract and retain customers.
• Market Expansion Strategies: Approaches for expanding into new markets and scaling business operations.
• Performance Metrics and KPIs: Identifying and measuring key performance indicators to track success.
• International Business Development: Understanding the complexities and strategies for global market expansion.
• Future Trends in Business Development: Staying ahead by understanding emerging trends and technologies in business development.

1.5.     The Instructor

• Ir Prof Alan Lam: An esteemed expert in corporate management and business innovation, Prof Lam brings a wealth of knowledge and practical experience to the course. His guidance in the field of business development is grounded in years of industry practice and academic research.

1.6.     Why Choose This Course

• Comprehensive and Practical Materials: The course offers an in-depth exploration of advanced business development topics.
• Interactive Sessions: Participate in engaging workshops and collaborative sessions.
• Real-World Case Studies: Analyze and learn from success stories and industry case studies.
• Networking Opportunities: Build a strong network with peers and industry professionals through course interactions.

1.7.     What Will You Obtain

• In-depth Knowledge: Gain a deep understanding of advanced business development strategies.
• Strategic Insight: Develop the ability to formulate and execute effective growth strategies.
• Enhanced Network: Build valuable connections with other senior management professionals.
• Practical Skills: Equip yourself with practical tools and techniques to drive business growth.

1.8.     Suitable Candidate

• Senior Management: Individuals responsible for driving the growth and strategic direction of the company.
• Corporate Teams: Teams involved in strategic planning, business development, and market expansion.
• Executives in Strategic Planning and Innovation: Leaders seeking to stay ahead with innovative growth strategies.
• Department Heads and Project Managers: Those looking to enhance their business development skills and contribute to company growth initiatives.