1.1.     Introduction

The course “Crafting a Project Business Plan for Corporate Management” is tailored to empower senior managers with essential skills to develop comprehensive business plans that drive organizational success. Led by Ir Prof Alan Lam at Gravity Academy, this course offers a blend of theoretical knowledge and practical application, enhancing the ability of corporate leaders to steer projects towards profitable outcomes.

1.2.     Course Outline

1. Importance of a Business Plan:
2. Executive Summary Crafting:
3. Market Analysis:
4. Organizational Structure and Team Overview:
5. Products and Services Description:
6. Marketing and Sales Strategy:
7. Operational Plan Development:
8. Financial Projections and Budgeting:
9. Risk Assessment and Mitigation:
10. Funding and Investment Strategies:
11. Business Plan Presentation Techniques:
12. Reviewing and Revising the Business Plan:

1.3.     Course Overview

The CMS09 course covers the entire spectrum of crafting a business plan, starting from conceptualization to final presentation. Participants will engage in interactive sessions, group activities, and case studies to apply their learning in a real-world context. The curriculum ensures that each participant is equipped to draft a business plan that is not only comprehensive but also compelling enough to attract stakeholders and investors.

1.4.     Curriculum

• Importance of a Business Plan: Understanding purpose and scope.
• Executive Summary Crafting: Key components and techniques.
• Market Analysis: Tools and methodologies.
• Organizational Structure and Team Overview: Design and documentation.
• Products and Services Description: Detailed articulation.
• Marketing and Sales Strategy: Strategic frameworks.
• Operational Plan Development: Workflow and process mapping.
• Financial Projections and Budgeting: Tools and templates.
• Risk Assessment and Mitigation: Identification and response planning.
• Funding and Investment Strategies: Financing options.
• Business Plan Presentation Techniques: Skills and tools.
• Reviewing and Revising the Business Plan: Continuous improvement.

1.5.     The Instructor

Ir Prof Alan Lam is a distinguished figure in corporate management, bringing years of experience and expertise to Gravity Academy. His vast knowledge in transforming ideas into actionable plans has guided numerous organizations towards success. Known for his engaging teaching style, Prof Lam ensures that every participant gains a thorough understanding of business planning fundamentals.

1.6.     Why Choose This Course

• Expert Led: Learn from a highly experienced professional, Ir Prof Alan Lam.
• Comprehensive Curriculum: Covers all essential aspects of business planning.
• Practical Approach: Real-world applications, case studies, and interactive sessions.
• Networking Opportunities: Connect with peers and industry experts.
• Relevant Content: Updated to reflect current market trends and practices.

1.7.     What Will You Obtain

• Business Plan Development Skills: Comprehensive skills to draft effective business plans.
• Strategic Insights: In-depth understanding of market analysis and risk management.
• Presentation Skills: Techniques for compelling business plan presentations.
• Practical Tools: Templates and tools for financial projections and budgeting.
• Confidence and Competence: Enhanced capability to lead successful projects.

1.8.     Suitable Candidates

This course is ideally suited for senior managers, corporate teams, executives, department heads, and project managers who are looking to enhance their skills in business planning. It is also beneficial for those seeking to refine their strategic planning, market analysis, and risk management capabilities to steer their organizations toward sustainable growth and success.