In a business landscape that values authenticity and purpose-driven leadership, having a clear Vision, Mission, and Values (VMV) is essential. Gravity Academy’s new course, “Crafting Your Company’s VMV Document,” led by Ir Prof Alan Lam, offers a structured approach to defining these critical elements, ensuring they resonate with all stakeholders and drive strategic decision-making.

Course Overview

This course is designed to guide business leaders, entrepreneurs, and managers through the process of articulating a compelling Vision, Mission, and Values for their organization. By the end of the course, participants will have crafted a VMV document that not only reflects their company’s ethos but also strengthens its strategic direction and corporate culture.

The Curriculum

The curriculum is carefully structured into twelve modules, each focusing on a specific aspect of developing and implementing a VMV framework:

1. The Entrepreneurial Foundation: Understanding the importance of VMV in the context of entrepreneurship and business success.
2. Vision – The Guiding Star: Developing a clear and inspirational Vision statement that serves as the long-term goal of the organization.
3. Mission – The Path Forward: Crafting a Mission statement that defines the purpose and primary objectives of the company.
4. Values – The Cultural Bedrock: Identifying core Values that represent the principles and ethical standards of the organization.
5. Integrating VMV into Business Strategy: Techniques for embedding Vision, Mission, and Values into everyday business operations and strategic planning.
6. Communicating Your VMV: Effective methods for internal and external communication of the VMV to ensure alignment and engagement.
7. Leadership and the VMV: Exploring how leaders can embody and promote VMV within and outside the organization.
8. Hiring and Development with VMV in Mind: Aligning recruitment, training, and development processes with the company’s VMV.
9. Operationalizing Values: Practical steps for translating Values into daily business practices and decision-making.
10. Measuring VMV Impact: Tools and metrics for assessing the influence of VMV on organizational performance and culture.
11. Sustaining and Evolving Your VMV: Strategies for keeping the VMV relevant as the company grows and the market changes.
12. Finalizing Your Company VMV Document: Guidance on drafting a polished VMV document that effectively captures the essence of the company.

The Instructor

Ir Prof Alan Lam is a renowned expert in strategic management and organizational development. His extensive experience and academic background make him uniquely qualified to lead participants through the process of defining and refining their company’s VMV.

Why Choose This Course

This course is crucial for those who want to:

• Establish a strong foundation for their business that guides growth and decision-making.
• Ensure consistency in how the company’s vision and values are perceived and enacted.
• Enhance employee alignment and motivation through a clear articulation of the company’s purpose and goals.

What Will You Obtain

Participants will leave the course with:

• A complete VMV document ready to be implemented and communicated.
• A deeper understanding of how VMV contributes to organizational success and culture.
• Enhanced leadership skills focused on values-driven management and decision-making.

Suitable Candidate

This course is ideal for:

• CEOs, founders, and senior executives looking to refine or develop their company’s foundational documents.
• HR professionals and team leaders aiming to strengthen their organization’s culture and employee engagement.
• Entrepreneurs in the process of starting a new venture and seeking to establish a strong organizational framework from the outset.