ERS06: Product Identification

The “Product Identification” course, led by Ir Prof Alan Lam at Gravity Academy, is meticulously designed to guide participants through the process of defining, developing, and launching a robotics product. This course is vital for entrepreneurs, product managers, and designers in the robotics field who aim to not only create a product but also ensure it is perfectly aligned with market needs and opportunities.

Course Overview

This course is ideal for professionals involved in the early stages of a product development cycle, particularly those in the robotics industry. It covers everything from initial concept development to market launch, emphasizing the importance of aligning product capabilities with market demands.

The Curriculum

The curriculum is structured into twelve detailed modules, each focusing on a crucial aspect of product identification and development:

1. Defining Your Robotics Product Vision: Techniques for clearly defining the vision and long-term goals of your robotics product.
2. Market Research and User Personas: How to conduct thorough market research and develop user personas to guide product design.
3. Unique Value Proposition for Your Robotics Product: Strategies for articulating what makes your product unique and why it is valuable to customers.
4. Feasibility Studies and Technical Assessments: Assessing the technical and economic feasibility of your robotics product idea.
5. Product Specifications and Design Requirements: Defining clear product specifications and design parameters based on research and feasibility studies.
6. Prioritizing Features and Roadmap Planning: Methods for prioritizing product features and creating a development roadmap that aligns with business goals.
7. Prototyping and Iterative Design: Best practices for prototyping and employing iterative design processes to refine the product.
8. Validating Product-Market Fit: Techniques for testing and validating the product-market fit as development progresses.
9. Lifecycle Management of a Robotics Product: Understanding the lifecycle of a robotics product and strategizing for longevity and relevance in the market.
10. Product Differentiation Strategies: Identifying and implementing strategies to differentiate your product from competitors.
11. Positioning Your Product in the Market: Tactics for effectively positioning your product in the competitive market landscape.
12. Case Studies: Successful Robotics Product Launches: Analyzing case studies of successful product launches to extract lessons and best practices.

The Instructor

Ir Prof Alan Lam is a distinguished figure in robotics and product innovation. His extensive experience in bringing cutting-edge products to market provides participants with invaluable insights into the complexities of product development in the robotics industry.

Why Choose This Course

This course is essential for participants who:

• Are in the process of developing a new robotics product and need guidance on how to proceed.
• Want to ensure their product is not only technically viable but also perfectly meets market demands.
• Are looking for proven strategies to effectively position and differentiate their product in the marketplace.

What Will You Obtain

Participants will receive:

• A certificate of completion from Gravity Academy, recognizing their expertise in robotics product identification and development.
• Deep understanding of the steps required to take a robotics product from concept to market.
• Practical skills in market analysis, product design, and strategic positioning.

Suitable Candidate

This course is ideal for:

• Robotics entrepreneurs and startup founders.
• Product managers and developers in the robotics sector.
• Designers and engineers looking to expand their skill set into product strategy and market fit.